An amazing evening was held when records were smashed at the annual Boo Charity Ball at the De Vere Village hotel, Bournemouth. The charity was aiming to double their previous year’s figure of raising £5,000 but they actually rose, on the evening, an enormous £22,000.

The Boo Charity has been set up in memory of Sarah Hicks (Boo to her friends and family) who sadly lost her life to cancer in 2002 at the age of 36. During her last few years Boo searched for alternative treatment in Kenya where she was touched by the love and compassion shown to her. Her lasting wish was to help and give something back to these amazing people and 10 years later she would be so proud to know that the Boo Charity has helped over 600 young people, who were disadvantaged by poverty, become successful young adults.

Boo is a virtual, internet based, low running cost charity, run by four trustees including her husband, Russell, and good friends Ian Price, Jenny Kendall and Simon White. The ball was deemed such a success due to the generosity of friends and local businesses who gave so magnanimously to the raffle and auction held on the evening and the generosity of the 130 guests attending the Ball.

“I cannot thank everyone enough for making the evening such a success,” says Russell Hicks “We were overwhelmed by the support and on-going commitment shown by all involved.”

Last month six local business men and supporters of the Boo Charity cycled from Paris to Bordeaux and the money raised from this and the Ball amounts to over £25,000, enough to build a baby unit in the Nairobi area to care for orphaned or abandoned babies.

“Every penny we raise goes directly to the Charity out in Kenya,” stresses Simon White, Managing Director, Enhanced. “We are a very low key charity who want to endorse and continue to support the wishes of Sarah. I will be visiting Kenya in February to witness first-hand the extraordinary legacy left by Boo and the plans we have for the money raise to date”

To find out more about the Boo Charity or to donate visit 

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